Typical Report Designs

1. Full report – Complete narrative report consisting of an introduction and statement of objectives, detailed methods section, findings displayed as tables and charts with explanations under each, summary of findings in narrative form and finally, conclusions and recommendations for action to improve services or image of the company or organization
2. Focus group report – Fully narrative report with introduction, statement of objectives, detailed methods section, summary narrative report of focus group session(s) with quotes from participants, conclusions and recommendations which result from the focus group information
3. Top-line report – Report  consisting of tables of frequencies from the study developed in SPSS, Word or excel
4. Banner report – Tables of findings for each question sorted by demographics or other variables – up to 20 sorted columns or banner points per table
5. Data on disc or via internet – Clean data set delivered via disc or internet either in SPSS, ASCII or  Excel format
6. Methodological report – consisting solely of detailed methods report including response rates using the AAPOR response rates tables, which are standard for the industry

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