Specializing in U.S. Hispanic Markets
Hispanic-Americans derive their heritage from as many as 24 different countries.  Survey data collection problems can arise because of these sharp cultural and linguistic differences.  Confusion over meaning of words and intended significance of phrases may occur in questions asked and answers received by interviewers.

Perceptive Market Research is ideally suited to handle these significant regional issues.  Located five minutes from the University of Florida in Gainesville, PMR has access to extremely talented multi-cultural interviewers capable of conducting quality, targeted data collection for this broad and unique U.S. consumer market.

Our Interview Teams Are Experienced In:
	Successfully conducting interviews from 5 to 60 minutes in length
	Interviewing seven days a week, day or night
	Utilizing computerized interviewing techniques which maximize interview results
	Conducting surveys worldwide with an understanding of unique societal aspects
	Interviewing individuals from all walks of life including physicians, top level executives and community leaders.

Based on the project criteria, PMR selects the optimal interview team, and train and test to ensure they are well-versed on the requirements of the project.

PMR Ensures a Consistently High Standard of Performance by Providing:
	800 numbers for call-backs ensuring a high response rate
	Direct on-site phone supervision
	Silent monitoring during all calling hours
	An 80% or better targeted completion rate providing you with a high rate of return on your research dollar
	Post survey support to present survey findings either in-person or by conference call

Perceptive Market Research, Inc. covers all Hispanic markets from our nationwide Computer Assisted Telephone Interviewing (CATI) survey center.  Our telephone interviewers provide high quality data from Hispanic-Americans of all backgrounds helping you make statistically valid and predictable results based on credible, nonbiased data.  Our dynamic highly educated multi-cultural and bilingual interviewers represent a cross-section of Hispanic cultures from Mexico to Cuba to Puerto Rico to Central America to South America.