PerceptiMetrics®

Working with an internationally recognized mathematical psychologist, Dr. Gordon Bechtel, PMR has developed a sharper and more advanced statistical measurement tool to evaluate customer satisfaction, consumer confidence, and life quality satisfaction. Using this unique analytical model, we can probe behind the percentages which are the end products of most analyses and provide even further insights into the core satisfaction of the respondents to offer a more complete, accurate and pinpointed look at each satisfaction component.

PerceptiMetrics® offers a measurement which transcends basic statistical demographics and psychometrics for a sharper, closer-to-reality examination of results for consumer satisfaction and life quality studies.

Dr. Gordon G. Bechtel, a Senior Research Scientist, is the creator and modeler of PerceptiMetrics®. Dr. Bechtel is an internationally experienced mathematical psychologist whose desire has always been to build a superior, ultra-precise and more true-to-life measurement tool for customer/audience satisfaction, consumer confidence and life quality. Dr. Elaine-Lyons has worked closely with Dr. Bechtel on the successful development, programming and implementation of PerceptiMetrics®.

Other statistical analyses that benefit from the input of PerceptiMetrics®:

• REGRESSION
• CORRELATION TIMES SERIES
• REGRESSION ANALYSIS OF VARIANCE
• ANALYSIS OF VARIANCE
• FORECASTING
• FACTOR ANALYSIS
• CONJOINT ANALYSIS

Common Applications

• Health-Care Satisfaction
• Concept Testing
• Brand Image and Advertising Assessment
•  Life Quality
• Customer Satisfaction
• Opinion Polling
• Attitudes-Affect
• Mystery Shopping
• Expectations-Experience