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Mystery Shops |
Mystery Shop research helps you meet and exceed your customer's expectations!
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Mystery Shops |
Mystery Shop research helps you meet and exceed your customer's expectations!
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Mystery Shoppers Help Monitor: |
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 Adherence
to merchandising |
Freshness
of stock or product |
| Customer Satisfaction |
Cleanliness of its
facility |
| Diversity
of its stock or menu items |
Speed
of its service |
| Courtesy
of its employees |
Appeal
of its environment |
Since 1987, Perceptive Market Research has successfully conducted over a quarter-of-a-million mystery shops at a wide variety of organizations. We identify, quantify and measure the performance based upon client specified criteria. Every step of the process is conducted and managed in-house. We have a central nationwide telephone mystery shop call-in center which means clients can have preliminary data quickly. |
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| Mystery Shoppers Are Well Trained Through: |
| Video
Instruction |
| How-to training from the
Marketing Research Association's manuals of professional interviewing procedures and techniques |
| Specific
Retailer Visit Procedure Guide developed for each individual client which contains detailed explanation of evaluation criteria to observe and scoring parameters to follow |
| Extensive
practice sessions before beginning a specific project. |
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| In keeping with the code of ethics of the Marketing Research Association, American Evaluation Association, and the Organization of Public Opinion Research, PMR's policy is not to share any research results from our clients' projects unless authorized by the client or required by law. |
