Hispanic Markets

Hispanic-Americans derive their heritage from as many as 24 different countries. Survey data collection problems can arise because of these sharp cultural and linguistic differences. Confusion over meaning of words and intended significance of phrases may occur in questions asked and answers received by interviewers. Perceptive Market Research is ideally suited to handle these significant regional issues. Located five minutes from the University of Florida in Gainesville, PMR has access to extremely talented multi-cultural interviewers capable of conducting quality, targeted data collection for this broad and unique U.S. consumer market.

Perceptive Market Research, Inc. covers all Hispanic markets from our nationwide Computer Assisted Telephone Interviewing (CATI) survey center. Our telephone interviewers provide high quality data from Hispanic-Americans of all backgrounds helping you make statistically valid and predictable results based on credible, nonbiased data. Our dynamic highly educated multi-cultural and bilingual interviewers represent a cross-section of Hispanic cultures from Mexico to Cuba to Puerto Rico to Central America to South America.

Keys for Reaching the Target

• Conducting surveys worldwide with an understanding of unique societal aspects
• Interviewing individuals from all walks of life including physicians, top level executives and community leaders.
• 800 numbers for call-backs ensuring a high response rate
• An 80% or better targeted completion rate providing you with a high rate of return on your research dollar
• Post survey support to present survey findings either in-person or by conference call