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About PMR
Full Service
Capabilities
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| Dr. Elaine M. Lyons | Kenneth J. Lyons |
| Our clients want information that gets results in the real world — Perceptive Market Research gets that information for them. | Our clients often depend on us to take their initial idea for a research project and turn it into a well-thought out research design. |
In order to do just that, PMR"s experienced research team starts by listening to the client and we go from there. Then, we: |
 1) Clearly define the rationale for the project |
| 2) Define the project's objectives and goals |
| 3) Create a research design best suited to each of those goals |
| 4) Customize the research tools for the project |
| 5) Collect the data using the most appropriate technique |
| 6) Analyze the data using the most up-to-date, but clear, statistical procedures |
| 7) Write easy to understand, clear reports |
| 8) Present workshops on how to use the findings to get results in the real world |
Some of the types of research projects we do: |
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| 1) |
Image studies how your business or organization is viewed by customers, clients or members as compared to your competition |
| 2) |
Attitude studies — what your customers, members or clients think about, perceive and aspire to with regard to your products or services |
| 3) |
Usage studies — the patterns of behavior of your clients, customers or members toward using your products or services or that of your competition |
| 4) |
New product concept testing — how your new product or services ideas will be received by your potential customers, client or members |
| 5) |
Advertising awareness and recall studies is your advertising dollar well spent — that is, does your target audience see it and get its message |
| 6) |
New product testing — measuring whether your new products in the field need improvement or not |
| 7) |
Social and public research — is an educational campaign or public policy initiative successful among the general citizenry |
| 8) |
Political opinion polling — how a particular political candidate is doing in a political race |
| 9) |
Benchmark/longitudinal studies — tracking changes in attitudes, behavior, usage, or awareness year by year over time |
| In keeping with the code of ethics of the Marketing Research Association, American Evaluation Association, and the Organization of Public Opinion Research, PMR's policy is not to share any research results from our clients' projects unless authorized by the client or required by law. |
