Computer Assisted Telephone Interviewing (CATI)

Perceptive Market Research has over 35 Computer Assisted Telephone Interviewing (CATI) stations for surveys conducted anywhere worldwide. Highly trained multi-cultural and bi-lingual interviewers help you gather the information you need to make educated decisions based on credible, nonbiased data. Based on the project criteria, we select the interview team, train them, and test them to ensure they are well-versed on the requirements for the project.

Most projects require half-day training sessions for the interview staff to ensure maximum effectiveness. Questionnaires are scripted on our computer assisted telephone interviewing (CATI) stations to meet all branch and skip pattern assignments and quick data entry needs. This intensive training and scripting makes the interviewing process more efficient for the interviewer, and easier for the interviewee, thus increasing completion rates for the survey. Each successfully completed interview is automatically archived for future documentation and availability to our client.

Consistent, High Standard of Performance

• 800 numbers for call-backs ensuring a high response rate
• Direct on-site phone supervision
• Silent monitoring during all calling hours