(CATI)
Computer Assisted Telephone Interviewing

Perceptive Market Research has over 35 Computer Assisted Telephone Interviewing (CATI) stations for surveys conducted anywhere worldwide. Highly trained multi-cultural and bi-lingual interviewers help you gather the information you need to make educated decisions based on credible, nonbiased data.

Based on the project criteria, we select the interview team, train them, and test them to ensure they are well-versed on the requirements for the project.

Our Interview Teams Are Experienced In:
	Successfully conducting interviews from 5 to 60 minutes in length
	Interviewing seven days a week, day or night
	Utilizing computerized interviewing techniques which maximize interview results
	Conducting surveys worldwide with an understanding of unique societal aspects
	Interviewing individuals from all walks of life including physicians, top level executives and community leaders.

Most projects require half-day training sessions for the interview staff to ensure maximum effectiveness.  Questionnaires are scripted on our computer assisted telephone interviewing (CATI) stations to meet all branch and skip pattern assignments and quick data entry needs.  This intensive training and scripting makes the interviewing process more efficient for the interviewer, and easier for the interviewee, thus increasing completion rates for the survey.  Each successfully completed interview is automatically archived for future documentation and availability to our client.

PMR Ensures a Consistently High Standard of Performance by Providing:
	800 numbers for call-backs ensuring a high response rate
	Direct on-site phone supervision
	Silent monitoring during all calling hours

Examples of PMR Services Helping Clients - Telephone Surveys - T
	The Study:  PMR conducted nationwide and global telephone interviews with physicians and medical education directors to determine the viability of a worldclass conference center/hotel/resort to be built in a major U.S. City.
	Client Reaction:  "The diligence and dedication to understand our needs and the undistracted attention to detail certainly proved our selection of PMR to be a good choice" "Elaine M. Lyons, President and Kenneth J. Lyons, Vice President were very responsive to meeting the needs of all involved.  They were always available to meet as necessary, to provide information on project status, and to make adjustments as the project progressed.   The quality of Perceptive's work, as well as their thoroughness, provided valuable data on which further business plans could be made.  I would not hesitate to recommend them for other similar projects."
	The Study:  PMR conducted statewide telephone interviews for a major trade association in order to determine their membership's attitudes, opinions and preferences regarding state environmental and commercial issues and to develop an advertising/education awareness campaign for its members.
	Client Reaction:  "We used Perceptive Market Research for a major membership reearch project.  We were pleased with the results.  We found Perceptive Market Research to be extremely helpful...and the analysis of the project was done in an easily understood fashion."
	The Study:  PMR conducted local city-wide telephone interviews for a municipal transit system in order to determine demographics of their riders, the best routes, satisfaction with services and corporate image.
	Client Reaction:  "I was pleased that PMR's work was done professionally, in a very timely manner, and right on budget.  I was most impressed with the finished copy of all results and the explanation for each step of the projects performed.  At all time I found Elaine Lyons's staff and work performed to be professional and complete.  I would not hesitate to use this firm again, as they have national capabilities."

View additional "Client Reactions"

View "PMR's Executing Telephone Surveys"