Nationwide Boomers and Beyond Grandparents Omnibus CATI Telephone Survey

WE INVITE YOU TO JOIN US IN OUR LOW COST OMNIBUS SURVEY OF BOOMERS AND BEYOND (Age 45 to 65)

 ...love, music, community, war, peace, the draft, drugs, race, gender, politics, family, industry. That’s what they were up to when they were young. What are they thinking, buying, doing now? 

Do you have a burning question to ask of this generation of consumers? Do you want to know how to target the most influential generation in America today? Are you getting your share of this huge market?

• Perceptive Market Research is offering a CATI Telephone Omnibus Survey of Boomers and Beyond – including Grandparents - carried out at regular intervals
  
• The survey will allow clients to ask questions of this market in a very cost effective way, because in this type of research more than one client can purchase question to be asked
• The CATI Telephone Omnibus Survey provides high quality and pinpointed research on a unique targeted audience, using a fraction of the budget for a full-blown stand-alone survey
  
• PMR researchers can work closely with clients to ensure that questions are clear, understandable and concise in order to best suit a client’s needs.
• The Boomers and Beyond – Grandparents Omnibus CATI Telephone Survey can be used for: - Track and Trend analysis (repeat modules) - Instant “snapshot” of opinions/awareness - Merge datasets for in-depth analysis
• 4 survey months (every 3 months annually)
• A minimum of one (1) question is required to book space on the Boomers and Beyond - Grandparents CATI telephone Omnibus Survey.
• Pricing is per question based on the question topic (general or sensitive) number of questions (1 or multiple questions), type (closed or open ended question)
• Survey of approximately 500 interviews per quarter will consist of 20 questions plus six demographic questions
• Interviews conducted with respondents using scientifically accurate, valid and reliable CATI telephone interviewing survey technology and professionally trained survey interviewers.
• Quick turnaround, with results available one week after interviewing ends.
• Survey report outputs include frequency tables at no cost, crosstabluation by demographics (up to 20), and complete cleaned dataset of their questions and demos

PMR & Dr. Leslie Harris : Natural Research Partners

• Dr. Leslie Harris, managing partner of Boomers and Beyond, is also the author of After Fifty - Marketing Strategies and After Sixty - Marketing to Baby Boomers Reaching Their BIG Transition Years
• Dr. Elaine Lyons, President of PMR, is a specialist in research methodology and the sociology of aging
• PMR provides the infrastructure and broad expertise of a nationwide research organization

Example Quarterly Timetable

Example Price Sheet